Beautify NYC

Collection of 57

Archive · Redesign · Publish

New York's beloved establishments, given the websites they deserve.

We preserve the original site, redesign it by hand, and keep every fact, photo, menu item, phone number, and address true to the business. Nothing invented, nothing sold.

The Collection

Finished redesigns

Screenshot of the La Delice Pastry Shop redesign

La Delice Pastry Shop

Bakery · Kips Bay · Est. 1935

Family-run pastry shop baking by hand on Third Avenue since 1935.

Screenshot of the Jake's Saloon redesign

Jake's Saloon

Bar & Restaurant · Chelsea

Chelsea saloon with private booths, a long bar, sports on TV, happy hour, and late American cuisine.

Screenshot of the Ernest Klein & Company redesign

Ernest Klein & Company

Gourmet Grocer · Midtown

Gourmet foods, ready to take your order by phone, fax, or online.

Screenshot of the Kam Man Food — Chinatown redesign

Kam Man Food — Chinatown

Asian Supermarket · Chinatown · Est. 1972

The first Chinese supermarket on the U.S. East Coast, at 200 Canal Street since 1972.

Screenshot of the Stage Door Delicatessen redesign

Stage Door Delicatessen

Delicatessen · World Trade Center

Authentic Big Apple taste — a New York tradition at the World Trade Center.

Screenshot of the Ottomanelli Brothers redesign

Ottomanelli Brothers

Butcher Shop · Yorkville · Est. 1900

Prime meats and Italian specialties on York Avenue since 1900.

Screenshot of the Murray's Sturgeon Shop redesign

Murray's Sturgeon Shop

Appetizing & Smoked Fish · Upper West Side · Est. 1946

The standard of excellence in smoked fish and appetizing since 1946.

Screenshot of the Pasticceria Rocco redesign

Pasticceria Rocco

Bakery · West Village · Est. 1974

Indulge in sweet tradition — hand-rolled cannoli on Bleecker Street since 1974.

Screenshot of the Saifee Hardware & Garden redesign

Saifee Hardware & Garden

Hardware Store · East Village

Tools, paint, plumbing & plants — family-run East Village hardware for decades.

Screenshot of the SOS Locksmith redesign

SOS Locksmith

Locksmith & Security · Chelsea · Est. 1973

Service is the key to our success — NYC locksmith and security since 1973.

Screenshot of the AAA Locksmith of NYC redesign

AAA Locksmith of NYC

Locksmith · Upper East Side

New York City's commercial, residential & security locksmith.

Screenshot of the Morris Cleaners redesign

Morris Cleaners

Dry Cleaner & Tailor · Upper East Side · Est. 1967

Organic dry cleaning & tailoring, family-run since 1967.

Screenshot of the Metropolitan Lumber & Hardware redesign

Metropolitan Lumber & Hardware

Hardware Store · Hell's Kitchen

New York City's most complete lumber & hardware store.

Screenshot of the Warshaw Hardware redesign

Warshaw Hardware

Hardware Store · Gramercy Park · Est. 1925

Family-owned, serving the Gramercy Park neighborhood since 1925.

Screenshot of the AAA Architectural Hardware Co. redesign

AAA Architectural Hardware Co.

Architectural Hardware · Midtown

Over 80 years of outstanding quality and customer service.

Screenshot of the Tribeca Paint redesign

Tribeca Paint

Hardware & Paint · Tribeca · Est. 2010

A family-run hardware and paint shop on West Broadway since 2010.

Screenshot of the Paul Molé Barber Shop redesign

Paul Molé Barber Shop

Barbershop · Upper East Side · Est. 1913

New York City's first barbershop, cutting hair on Lexington Avenue since 1913.

Screenshot of the Eastside Art Gallery redesign

Eastside Art Gallery

Custom Picture Framing · Upper East Side · Est. 1996

Your #1 custom picture framing shop.

Screenshot of the Mr. Joseph's Barbershop redesign

Mr. Joseph's Barbershop

Barbershop · Greenwich Village

A Greenwich Village barbershop, running over 50 years.

Screenshot of the NYC Frames redesign

NYC Frames

Custom Picture Framing · Upper East Side · Est. 1984

Preserve your memories with our frames.

Screenshot of the Dynasty Dry Cleaners redesign

Dynasty Dry Cleaners

Dry Cleaning & Garment Care · Upper East Side

Trust your garments to our local New York City dry cleaner.

Screenshot of the Astor Place Hairstylists redesign

Astor Place Hairstylists

Barbershop · East Village · Est. 1947

We are still here, and will be for another 75 years.

Screenshot of the York Barbershop redesign

York Barbershop

Barbershop · Upper East Side · Est. 1928

A haircut is ritual on Lexington Avenue since 1928.

Screenshot of the Columbus Art Gallery redesign

Columbus Art Gallery

Custom Picture Framing · Upper West Side · Est. 1993

Let us help you tell your story, one frame at a time.

Screenshot of the Port Gourmet Deli redesign

Port Gourmet Deli

Deli · Hell's Kitchen

Bagels, breakfast, halal platters, and hero sandwiches on 8th Avenue.

Screenshot of the Delmonico Gourmet Food Market redesign

Delmonico Gourmet Food Market

Deli & Gourmet Market · Midtown East · Est. 1980

Midtown deli counter and corporate catering desk since 1980.

Screenshot of the Arturo's Coal Oven Pizza redesign

Arturo's Coal Oven Pizza

Coal-Oven Pizzeria · Greenwich Village · Est. 1957

Coal-oven pizza, Italian-American cuisine & live jazz since 1957.

Screenshot of the Kalustyan's redesign

Kalustyan's

Specialty Grocer & Spice Emporium · Murray Hill · Est. 1944

A landmark spice emporium on Lexington Avenue since 1944.

Screenshot of the Beacon Hardware redesign

Beacon Hardware

Hardware Store · Upper West Side · Est. 2020

Your one-stop hardware shop on Amsterdam Avenue.

Screenshot of the Epstein's Paint Center redesign

Epstein's Paint Center

Paint & Wallpaper · Hell's Kitchen · Est. 1895

A 128-year-old Hell's Kitchen paint store that secretly outfits Broadway and Hollywood.

Screenshot of the Franklin & Lennon Paint Co. redesign

Franklin & Lennon Paint Co.

Paint & Hardware · West Harlem · Est. 1934

Third-generation Benjamin Moore retailer on 125th Street since 1934.

Screenshot of the New York Plumbing Supply redesign

New York Plumbing Supply

Plumbing Supply · Upper West Side

The Manhattan plumbing counter — friendly staff, specialized stock, quick service between jobs.

Screenshot of the Jim's Shoe Repair redesign

Jim's Shoe Repair

Shoe Repair · Midtown East · Est. 1932

Same family, same East 59th Street storefront, since 1932.

Screenshot of the AK Shoe Repair redesign

AK Shoe Repair

Shoe & Leather Repair · Midtown East · Est. 1994

A family cobbler hidden in the Chanin Building's gold-lit arcade, below Grand Central.

Screenshot of the Charlie's Custom Tailor redesign

Charlie's Custom Tailor

Custom Tailor & Alterations · Midtown

Bespoke suits and alterations, one block from Times Square.

Screenshot of the Alterations.com Tailor Shop redesign

Alterations.com Tailor Shop

Tailor & Alterations · Midtown

Three generations of Midtown Manhattan tailoring.

Screenshot of the Ron Gordon Watch Repair redesign

Ron Gordon Watch Repair

Watch Repair · Midtown · Est. 1976

Master watchmaker on Madison Avenue, certified Rolex service done in-house.

Screenshot of the DRS NY Corp. redesign

DRS NY Corp.

Jewelry & Watch Repair · Midtown · Est. 1987

Midtown's David Yurman–authorized jewelry and watch repair since 1987.

Screenshot of the Carnegie Hill Framing redesign

Carnegie Hill Framing

Custom Picture Framing · Carnegie Hill · Est. 2007

Museum-quality custom framing on Lexington Avenue since 2007.

Screenshot of the Veniero's Pasticceria & Caffè redesign

Veniero's Pasticceria & Caffè

Italian Pastry Shop & Café · East Village · Est. 1894

New York's oldest Italian pasticceria, on East 11th Street since 1894.

Screenshot of the Katagiri redesign

Katagiri

Japanese Grocery · Midtown East · Est. 1907

The oldest Japanese grocery store in America, since 1907.

Screenshot of the Yonah Schimmel Knish Bakery redesign

Yonah Schimmel Knish Bakery

Bakery & Jewish Deli · Lower East Side · Est. 1910

The same hand-rolled, old-world knishes on Houston Street since 1910.

Screenshot of the Sable's Smoked Fish redesign

Sable's Smoked Fish

Appetizing & Smoked Fish · Upper East Side

World's best smoked salmon, sturgeon & caviar.

Screenshot of the Sal & Carmine Pizza redesign

Sal & Carmine Pizza

Pizzeria · Upper West Side · Est. 1959

An Upper West Side slice shop on Broadway since 1959.

Screenshot of the Empire Coffee & Tea Co. redesign

Empire Coffee & Tea Co.

Coffee & Tea Roaster · Hell's Kitchen · Est. 1908

New York's premier coffee roaster, roasting fresh on Ninth Avenue since 1908.

Screenshot of the Sixth Avenue Garden Gourmet Deli redesign

Sixth Avenue Garden Gourmet Deli

Bodega & Deli · Flatiron

A 24-hour Sixth Avenue bodega with a full deli and juice bar.

Screenshot of the Andre's Bakery redesign

Andre's Bakery

Hungarian Bakery · Forest Hills · Est. 1976

Hand-crafted Hungarian pastries, baked by hand since 1976.

01

Archive

The existing site, pages, menus, and photos are saved before any redesign decisions happen.

02

Redesign

The new site is static, fast, responsive, and grounded in the establishment's real brand signals.

03

Publish

The finished work joins the collection with links to the redesign and the archived original.