Murray Hill, New York City

Home of Fine Italian Foods
since 1917

A family specialty grocer on 2nd Avenue — daily-made cheeses, salumeria, seafood, breads, and the Mediterranean pantry, kept by four generations of the Todaro family.

100 Celebrating
One Hundred Years

Sepia photograph from 1917 of the original P. Todaro & Co. storefront with a striped awning, olive-oil signage, and three staff in white aprons standing among barrels and crates out front
P. Todaro & Co., 1917 — the original storefront and staff.

Our History

One family, four generations, one counter.

In 1917 the business opened as P. Todaro and Co., importing and distributing Italian products from Sicily to New York. The founder soon brought in his brothers, Pellegrino and Joseph, and in the early 1920s the company incorporated and took the name Todaro Brothers.

The Great Depression pushed the firm out of distribution and into retail, which became the heart of the business. Pellegrino's sons, Mario and Luciano, joined and grew it into a full specialty market. In 1979, Mario left to open his own store upstate, and Luciano led Todaro Bros. into the full-service specialty food store it remains today — with a devotion to the Mediterranean diet, to purity of ingredients, and to the extensive oils, vinegars, legumes, olives, nuts, and pastas that fill the shelves.

“Truly the oldest neighborhood fine food store — specializing in Mediterranean and European imports, alongside homemade cheeses, sausages, and a plethora of prepared foods.”

1917 Today

  1. 1917

    The Founder

    Opens P. Todaro & Co., importing Italian goods from Sicily to New York.

  2. 1920s

    Pellegrino & Joseph

    The brothers join; the company incorporates and becomes Todaro Brothers.

  3. Mid-century

    Mario & Luciano

    The next sons develop their own styles; in 1961 the shop moves to its current 2nd Avenue home.

  4. Today

    Todaro Bros.

    A full-service specialty grocer — still on 2nd Avenue, still in the family.

The Counter

What we carry.

Specialty cheese is among the best sellers — a large U-shaped service counter holds cheese made daily on-site alongside artisanal and imported wheels from around the world. Beyond it: the whole Mediterranean pantry, gathered under one roof.

A white plate with a wedge of blue-veined cheese, thin crackers, and a small dish of fruit preserve on a weathered wood table
From the cheese counter — a wedge of blue with preserve.

The House Line

Todaro Signatures.

A private-label line carrying the family name — small-batch sauces and the Maggiordomo finishing salts, Fleur de Sel, Cyprus Flake, and Sel Gris. The house specialties you’ll only find on our own shelves.

Honey Habanero Barbecue Sauce Maggiordomo Finishing Salts

Close-up of Todaro Bros.–branded bottles of Honey Habanero Barbecue Sauce, cream labels with the black todaro bros. wordmark, warm still-life lighting
Todaro Bros. Honey Habanero Barbecue Sauce.
Three jars of Maggiordomo finishing salts — Fleur de Sel, Cyprus Flake, and Sel Gris — with parchment labels and black caps on a white background
Maggiordomo finishing salts.

Visit

Come to the counter.

555 2nd Avenue

Between 30th & 31st Street

New York, NY 10016 — Murray Hill